Hi,
I’m Alessio Maffeis.
I love building teams and products

Passionate about product design, engineering, and leadership.
I like seeing the bigger picture and putting details into perspective.

Latest

Attack Of The Micro Brands

For the past decade we’ve invested in and celebrated companies through the lens of network effects, Amazon’s power in retail, and measuring the potential of a brand by its scale and path to category dominance. We assumed that antiquated monolithic brands would be attacked by new modern brands that take over consumer consciousness enmasse. But instead, old…

Common Sense Eats Common Talk

At this point, we are left to answer a critical question. How can we decide when to overrule our common sense? What should we do in the many, almost daily, situations where it’s impossible to verify the validity of a statement? When can we trust common talk? […] I suspect the answer cannot be found in a positive theory of certainty, but in the acceptance…

The impossibility of intelligence explosion

The basic premise is that, in the near future, a first “seed AI” will be created, with general problem-solving abilities slightly surpassing that of humans. This seed AI would start designing better AIs, initiating a recursive self-improvement loop that would immediately leave human intelligence in the dust, overtaking it by orders of magnitude in a short…

The Burden of Precision

Without beautiful, precise pictures of the product we wish to create, how do we gain resources to actually make them a reality? This new approach would turn the process on its head: it makes building and designing something one and the same. Rather than creating and presenting a design prototype, only to dismantle it in order to build and present a…

Running in Circles

running-in-circles
People in our industry think they stopped doing waterfall and switched to agile. In reality they just switched to high-frequency waterfall. Agile became synonymous with speed. Everybody wants more, faster. And one thing most teams aren’t doing fast enough is shipping. So cycles became “sprints” and the metric of success, “velocity.”But speed isn’t the…

DRM Is Toxic To Culture

DRM is
The problem with technology-enforced restrictions isn’t that they allow legitimate enforcement of rights; it’s the collateral damage they cause in the process. In my personal opinion the problems are (very concisely) that they:quantise and prejudge discretion,reduce “fair use” to “historic use”,empower a hierarchical agent to remain in the control loop,…

Kiss the good times goodbye

The end of the automotive era
It saddens me to say it, but we are approaching the end of the automotive era. The auto industry is on an accelerating change curve. For hundreds of years, the horse was the prime mover of humans and for the past 120 years it has been the automobile. Now we are approaching the end of the line for the automobile because travel will be in standardized…

The Myth of a Superhuman AI

The most common misconception about artificial intelligence begins with the common misconception about natural intelligence. This misconception is that intelligence is a single dimension. (…) Intelligence is not a single dimension. It is a complex of many types and modes of cognition, each one a continuum.

The main problem with AI still remains finding a…

Is the e-book a dead format?

For the moment, reports of the e-book’s death are exaggerated. If the disinterest of Amazon and resistance from the book trade continue, however, there is a chance that the e-book is killed — in my view, prematurely. Publishers should see e-books as complementary to print rather than as competition. Letting the e-book die may benefit print sales in the…

Vonnegut: How To Write With Style

Vonnegut
All these varieties of speech are beautiful, just as the varieties of butterflies are beautiful. No matter what your first language, you should treasure it all your life. If it happens to not be standard English, and if it shows itself when your write standard English, the result is usually delightful, like a very pretty girl with one eye that is green and…

Why we choose profit

Profits focus the mind. There are so many things we could do as a company, but far less that really constitute the essence of why we’re here. Profits helps us concentrate on what to do and what not to do. It helps us shed things beyond the scope, it helps us keep the company fit, without accumulated layers of fat from chasing a thousand potential directions at once.

A Brief History of JavaScript

Netscape Navigator
It all happened in six months from May to December 1995. Netscape Communications Corporation had a strong presence in the young web. Its browser, Netscape Communicator, was gaining traction as a competitor to NCSA Mosaic, the first popular web browser. Netscape was founded by the very same people that took part in the development of Mosaic during the early…

The Futures of Typography

Typesetting on the web has evolved from a quirky afterthought into an invaluable practice. Within a span of twenty years complex interfaces that adapt to their environment, as well as an overwhelming number of typefaces, have bloomed all around us. Likewise, using animations and transitions or balancing display text in conjunction with powerful OpenType…