Hi,
I’m Alessio Maffeis.
I love building teams and products
Passionate about product design, engineering, and leadership.
I like seeing the bigger picture and putting details into perspective.
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The problem with technology-enforced restrictions isn’t that they allow legitimate enforcement of rights; it’s the collateral damage they cause in the process. In my personal opinion the problems are (very concisely) that they:quantise and prejudge discretion,reduce “fair use” to “historic use”,empower a hierarchical agent to remain in the control loop,…

Nice video from Vox and 99% Invisible’s Roman Mars about biomimicry. It reminds me of Bruno Munari’s analytical study of plants and fruits in his must read Design as Art, in which he meticulously describes and praises the essential features of natural objects as a source of inspiration:
This object [an orange, an almost perfect object where shape, function…

Mainstream artists are at the center of a circle, with each larger concentric ring representing artists of decreasing popularity. The average U.S. teen is very close to the center of the chart — that is, they’re almost exclusively streaming very popular music. Even in the age of media fragmentation, most young listeners start their musical journey among the…

It saddens me to say it, but we are approaching the end of the automotive era. The auto industry is on an accelerating change curve. For hundreds of years, the horse was the prime mover of humans and for the past 120 years it has been the automobile. Now we are approaching the end of the line for the automobile because travel will be in standardized…

I quit Facebook seven months ago. Despite its undeniable value, I think Facebook is at odds with the open web that I love and defend. This essay is my attempt to explain not only why I quit Facebook but why I believe we’re slowly replacing a web that empowers with one that restricts and commoditizes people. And why we should, at the very least, stop and…

So when people voice fears of artificial intelligence, very often, they invoke images of humanoid robots run amok. You know? Terminator? You know, that might be something to consider, but that’s a distant threat. Or, we fret about digital surveillance with metaphors from the past. “1984,” George Orwell’s “1984,” it’s hitting the bestseller lists again. It’s…

The most common misconception about artificial intelligence begins with the common misconception about natural intelligence. This misconception is that intelligence is a single dimension. (…) Intelligence is not a single dimension. It is a complex of many types and modes of cognition, each one a continuum.
The main problem with AI still remains finding a…
For the moment, reports of the e-book’s death are exaggerated. If the disinterest of Amazon and resistance from the book trade continue, however, there is a chance that the e-book is killed — in my view, prematurely. Publishers should see e-books as complementary to print rather than as competition. Letting the e-book die may benefit print sales in the…

Can you think of any other demographic, ethnic or social group that anyone would claim is best influenced by targeting someone else? The whole science of marketing is based on finding the most relevant message and delivering it to the most probable buyer. Except when it comes to people over 50. Then all the rules are suspended. Because these people don’t…
So why do these sensibilities differ? Why is it that French people won’t talk about their salaries, but will take off their bikini tops? Why is it that Americans comply with court discovery orders that open essentially all of their documents for inspection, but refuse to carry identity cards? Why is it that Europeans tolerate state meddling in their choice…

All these varieties of speech are beautiful, just as the varieties of butterflies are beautiful. No matter what your first language, you should treasure it all your life. If it happens to not be standard English, and if it shows itself when your write standard English, the result is usually delightful, like a very pretty girl with one eye that is green and…
Profits focus the mind. There are so many things we could do as a company, but far less that really constitute the essence of why we’re here. Profits helps us concentrate on what to do and what not to do. It helps us shed things beyond the scope, it helps us keep the company fit, without accumulated layers of fat from chasing a thousand potential directions at once.

It all happened in six months from May to December 1995. Netscape Communications Corporation had a strong presence in the young web. Its browser, Netscape Communicator, was gaining traction as a competitor to NCSA Mosaic, the first popular web browser. Netscape was founded by the very same people that took part in the development of Mosaic during the early…

Typesetting on the web has evolved from a quirky afterthought into an invaluable practice. Within a span of twenty years complex interfaces that adapt to their environment, as well as an overwhelming number of typefaces, have bloomed all around us. Likewise, using animations and transitions or balancing display text in conjunction with powerful OpenType…
The big change is: there’s now no difference between ads and content. Content, the information you see on your feed, is targeted at you just like ads. And that content can be anything and serve any purpose. There’s no implied social contract for content to be true. Content is now weaponized for a purpose. In other words: content is now propaganda.
A more…
“Part of the beautiful thing about books, unlike refrigerators or something, is that sometimes you pick up a book that you don’t know,” says Katherine Flynn, a partner at Boston-based literary agency Kneerim & Williams. “You get exposed to things you wouldn’t have necessarily thought you liked. You thought you liked tennis, but you can read a book about…

A politician, as well as a chemical engineer and entrepreneur, Olivetti had a philosophical view of entrepreneurship, one that put people and communities at the center of a business. He was a firm believer in the competitive advantage of treating workers fairly and investing in their wellbeing. Andrea Granelli, president of Associazione Archivio Storico…
The key to the Mac therefore becomes that which the iPad/iPhone isn’t: an indirect input device. The keyboard and mouse/trackpad are what define the Mac. The operating system, the apps, the UX, are all oriented around the indirect input method. The iPhone’s capacitive touch brought about the direct input method, a third pivot in input methods (first was…

The Italian type foundry Nebiolo of Turin was the biggest type and printing equipment manufacturer in Italy. It started in 1852 and thrived in the first half of the 20th century, but never made the transition to phototype. The foundry closed in 1978.
Great profile of Nebiolo, one of the most influential type foundries in Italy. The text in the article was…

Why do products sometimes label things as my stuff, and sometimes label things as your stuff?
Interesting post by John Saito on the use of different points of view in user interfaces.
This is a perennial question from non-designers and folks who don’t use typefaces. They do, of course, need them on a daily basis. Modern life would grind to a halt if every typeface suddenly vanished overnight. Typefaces are so ingrained into our existence that it seems like they’ve always been there. It’s a “problem” that’s been “solved”. Most people…

Archivio Grafica Italiana is the first digital archive dedicated to the Italian graphic design heritage. A growing overview to spread and promote the culture of quality that distinguishes the Italian design tradition. From the greatest classics to the best contemporary projects, commissioned by Italian clients or made by Italian designers, to explore and…
Typography is the visual component of the written word. But the converse is also true: without typography, a text has no visual characteristics. A goblet can be invisible because the wine is not. But text is already invisible, so typography cannot be. Rather than wine in a goblet, a more apt parallel might be helium in a…
Self-driving cars went viral again recently, when Tesla dropped a $2,500 software update on its customers that promised a new “autopilot” feature. The videos are fascinating to watch, mostly because of what’s not happening. There’s one, titled “Tesla Autopilot tried to kill me!” where a guy drives with his hands off the wheel for the first time. He hasn’t…