Why we choose profit

Profits focus the mind. There are so many things we could do as a company, but far less that really constitute the essence of why we’re here. Profits helps us concentrate on what to do and what not to do. It helps us shed things beyond the scope, it helps us keep the company fit, without accumulated layers of fat from chasing a thousand potential directions at once.

Jason Fried, Founder & CEO at Basecamp on the benefits of building a profitable business and living outside the tech bubbles.

via m.signalvnoise.com
February 18, 2017

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