Battle For World’s Most Valuable Consumer

Share of advertising

Can you think of any other demographic, ethnic or social group that anyone would claim is best influenced by targeting someone else? The whole science of marketing is based on finding the most relevant message and delivering it to the most probable buyer. Except when it comes to people over 50. Then all the rules are suspended. Because these people don’t count. They just “skew the data.”

So why are marketers and advertisers ignoring people over 50?

In this post from 2013, Bob Hoffman makes some great points against the universally accepted notion that teenagers are the most valuable demographic to target in advertising.

April 17, 2017

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