So when people voice fears of artificial intelligence, very often, they invoke images of humanoid robots run amok. You know? Terminator? You know, that might be something to consider, but that’s a distant threat. Or, we fret about digital surveillance with metaphors from the past. “1984,” George Orwell’s “1984,” it’s hitting the bestseller lists again. It’s a great book, but it’s not the correct dystopia for the 21st century. What we need to fear most is not what artificial intelligence will do to us on its own, but how the people in power will use artificial intelligence to control us and to manipulate us in novel, sometimes hidden, subtle and unexpected ways. Much of the technology that threatens our freedom and our dignity in the near-term future is being developed by companies in the business of capturing and selling our data and our attention to advertisers and others: Facebook, Google, Amazon, Alibaba, Tencent.
Essential talk by sociologist Zeynep Tüfekçi on the (very current) risks of machine learning applications in social media and advertising networks.via ted.com