For the moment, reports of the e-book’s death are exaggerated. If the disinterest of Amazon and resistance from the book trade continue, however, there is a chance that the e-book is killed — in my view, prematurely. Publishers should see e-books as complementary to print rather than as competition. Letting the e-book die may benefit print sales in the short-term, but the wider transition to digital media consumption presents a longer-term threat. Books need to remain visible and distinct from other genres of writing in the competition for attention. Publishers may wish to build upon the success of e-book/audiobook bundling to build a sustainable future for the e-book.
Up to this moment, existing publishers have spent most of their efforts trying to replicate traditional publishing paradigms and business practices in the digital domain, mainly in order to preserve the status quo.
I believe that if we want to leverage the full potential of digital publishing we have to shift to an entirely new, social-driven approach.
I have been saying this for years, in fact, I literally took these paragraphs from a pitch I made in 2014.via thebookseller.com