Without beautiful, precise pictures of the product we wish to create, how do we gain resources to actually make them a reality? This new approach would turn the process on its head: it makes building and designing something one and the same. Rather than creating and presenting a design prototype, only to dismantle it in order to build and present a functional prototype (often at a lower quality), the functional prototype itself becomes the presented artefact, greatly reducing the cost of making it a stable, complete product.
The burden and responsibility of precise, perfect design should be shared between designers and engineers. The fact that this is true for every other related industry—architecture, industrial design, printed matter—and not for digital product design is indicative of nothing but the immaturity of our tools, processes, and philosophy.
Daniel Eden on the current state of design tools and workflows, short and on point.
I have always believed we need to stop treating design and development as two distinct disciplines and start following a more cohesive and authentic approach.