Drowning the Crystal Goblet

Ty­pog­ra­phy is the vi­sual com­po­nent of the writ­ten word. But the con­verse is also true: with­out ty­pog­ra­phy, a text has no vi­sual char­ac­ter­is­tics. A gob­let can be in­vis­i­ble be­cause the wine is not. But text is al­ready in­vis­i­ble, so ty­pog­ra­phy can­not be. Rather than wine in a gob­let, a more apt par­al­lel might be he­lium in a bal­loon: the bal­loon gives shape and vis­i­bil­ity to some­thing that oth­er­wise can­not be seen.

Matthew But­t­er­ick on the false dichotomy of form and substance.

via practicaltypography.com
March 9, 2016

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