I finally got around to editing some photos from my recent San Francisco & Maui trip. Enjoy! 🤙

For the past decade we’ve invested in and celebrated companies through the lens of network effects, Amazon’s power in retail, and measuring the potential of a brand by its scale and path to category dominance. We assumed that antiquated monolithic brands would be attacked by new modern brands that take over consumer consciousness enmasse. But instead, old and big brands are fighting against thousands of tiny brands with low overhead, high on design merchandise, and supremely efficient customer acquisition tactics. Many of us failed to recognize the collective impact of the long-tail of micro brands.

A lot of questions here: how many of these brands will survive the test of time? Isn’t it too risky to build a business on top of a single, closed platform? How can you tell which brand is authentic and which is not? Does it even matter? Only consumers hold the answers.

Without beautiful, precise pictures of the product we wish to create, how do we gain resources to actually make them a reality? This new approach would turn the process on its head: it makes building and designing something one and the same. Rather than creating and presenting a design prototype, only to dismantle it in order to build and present a functional prototype (often at a lower quality), the functional prototype itself becomes the presented artefact, greatly reducing the cost of making it a stable, complete product.

The burden and responsibility of precise, perfect design should be shared between designers and engineers. The fact that this is true for every other related industry—architecture, industrial design, printed matter—and not for digital product design is indicative of nothing but the immaturity of our tools, processes, and philosophy.

Daniel Eden on the current state of design tools and workflows, short and on point.

I have always believed we need to stop treating design and development as two distinct disciplines and start following a more cohesive and authentic approach.