The big change is: there’s now no difference between ads and content. Content, the information you see on your feed, is targeted at you just like ads. And that content can be anything and serve any purpose. There’s no implied social contract for content to be true. Content is now weaponized for a purpose. In other words: content is now propaganda.
A more fundamental question lies here, hidden in plain sight: what makes fake news “fake”? The answers to this question could be way scarier then technology in itself.via highscalability.com